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Entries in Purple Lab NYC (4)

Monday
Apr042011

Sharing my passion for fashion.

Most of the time, I use this blog to share my passion for Lupus and Lupus Awareness but today I am sharing my passion for fashion, style and all things chic.  I am excited to announce that I am going to speak at the #Fashion140 Conference on May 4th, in New York City at Alice Tully Hall.  I will be talking about creating brand ambassadors' connections.  A "brand ambassador" is someone who represents a product and/or concept in a positive way and promotes it to the public.  

Someone who intentionally promotes a brand or product with genuine passion makes the best type of brand ambassador.  Unintentionally, I became a "brand ambassador" for a cosmetics line, Purple Lab NYC (http://purplelabnyc.com/ and @PurpleLabNYC).   It was a natural progression to go from consumer to fan to brand ambassador.  I literally fell in love with their lip gloss and when new products were introduced I had to try them, since the lip gloss was soooo good.  As each new product was introduced, my passion for Purple Lab grew.  One thing led to another and before I knew it, I was helping Karen Robinovitz, the brand's creator. to think of a name for a new makeup primer being made with pearl dust that she was about to launch.  Karen asked me to help her brainstorm potentialnames for the primer and the next thing I knew , Karen told me she was going to use the name I suggested.  Thus,  "Pearlesque Show" was born.  This story, and other adventures in my journey to becoming a brand ambassador, will be a part of my presentation at Fashion 140. 

Don't miss the Fashion 140! http://fashion140.com/ Everyone loves a discount and if you register for Fashion 140 using the promo code: lalupuslady you will save 20% off of your conference registration! I'm looking forward to seeing you there!

Monday
Aug242009

Purr-fect Kitty Poledancer

My love for Purple Lab NYC's "Huge Lips, Skinny Hips" began with two shades - Kitty Poledancer and Worship Kate. Kitty Poledancer is a natural soft nude and Worship Kate is the yummiest shade of berry shimmer. Much more than the gorgeous color and amazing gloss, one reason I adore this brand so much is that every package of "Huge Lips, Skinny Hips" comes with a love note inside. The note describes how Fabulous Fashionista and Purple Lab NYC Creatrix Karen Robinovitz was inspired to name each shade. Within the Kitty Poledancer love note, I found out that Kitty Poledancer was a nickname that Karen got after taking her empowering S-Factor pole dancing classes. I love S-Factor. The sanctuary where the shared love of movement and femininity combine to enhance and enrich women (sorry, no men allowed) with power and grace that carries them through their lives. The classes are filled with beautiful, strong women who are as much athletes as they are dancers.

"Huge Lips, Skinny Hips" was coming out of my mouth as much as it was on my pout. I loved this multi-tasking lip gloss line so much that I was talking about it to anyone that would listen - the check out girl at Target and the lady at my dry cleaners - all about the lemon peel and meadowfoam. I was singing the praises of the lip plumper with Hoodia to my friends - both kinds, actual and virtual. That's when I found out that Purple Lab NYC had teamed with Brickfish to create the "Kiss and Tell Your Huge Lips, Skinny Hips I.D." contest.
Right away, I wanted to win the incredible dream fashionista trip to New York. To win I had to enter. (Not knowing at the time, that I was going to enter the contest for every shade.) I felt my entry had to be fresh and innovative like Purple Lab itself.

Instantly, the vision of my Kitty Poledancer entry in the Kiss and Tell Your Huge Lips, Skinny Hips I.D. came to me. My entry would be a picture of my cat wearing his sunnies. My picture for Kitty Poledancer was purr-fect! In it my cat, Bernie Williams (named for the coolest NY Yankee player ever!), was lounging with his blue sunglasses on, it was simple yet bold and cool. The blue sunglasses popped against his grey and white fur in the picture and it conveyed everything I had hoped for. I love Kitty Poledancer because wearing the lip gloss turns me into a beautiful sex kitten. The aisles of the supermarket became a catwalk, I strutted while shopping for soy milk and strawberries. Wearing Kitty Poledancer from Purple Lab NYC "Huge Lips. Skinny Hips" is fun. I feel bold and sexy like a cat who wears shades.

Now, I'll stop talking about my Kitty Poledancer entry in the Purple Lab NYC & Brickfish "Kiss and Tell Your Huge Lips, Skinny Hips I.D." and let you judge for yourself. Click the link. Please vote and review.

Brickfish Social Media: Purr-fect Kitty

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Thursday
Aug132009

My RED SOLE Story!

This is my RED SOLE story: The Red Sole entry (click the link below to cast your vote!) for the "Kiss & Tell Your Huge Lips, Skinny Hips I.D." contest from Purple Lab NYC & Brickfish is actually my third submission. (I have--at least--one entry for every shade in the contest). I had the idea for it first but waited for the right circumstances (lighting and a photog) and logistics to make it all come together. In case, you are wondering Kitty Poledancer & Love Your Thighs were the shades that I created, produced and submitted entries before RED SOLE hit the Brickfish ViralMap and i will tell you about those entries soon.

RED SOLE is typed in all CAPS as an homage to Christian Louboutin, the shoe designer famous for his red soles, who inspired Purple Lab NYC Creatrix Karen Robinovitz to name her knock 'em dead-perfect shade of red RED SOLE. When I put RED SOLE on my lips, whether with a quick wisp or if I layer it on with three coats, the color is always perfect--sometimes it is just more so. The color red usually implies heat, passion and fire. Purple Lab NYC's RED SOLE shade of Huge Lips, Skinny Hips is a combination of all of these things and more--it's a lip plumper that helps curb hunger. My passion for RED SOLE runs deep.

In thinking about how I was going to portray the way I love RED SOLE, I knew I wanted a close -up shot of my face that focused on my bold bodacious pout. I knew that I would wear sunglasses and not be smiling--all the best models never smile. I knew that my RED SOLE entry had to be more than just another non-smiling, sunglass-wearing, spotlight-on-the-pout picture. There needed to be an X-Factor (apologies to the S-Factor who inspired Kitty Poledancer, but that will be in the next blog) in the photo. The lighting was my "light bulb" moment--it simply had to reflect the power and strength that I feel when I wear RED SOLE. I love the natural light that beams into my dining room when the midday sun is overhead. The venetian blinds of the skylight even create a cool, striped shadow. I now had to wait for the midday shadow and my husband to be in the room at the same time--which I did. After a few test shots, checking angles and location of the striped shadow, Steve (my husband) said he had it. No way! The shoot was too easy! Yet, after checking the back of my digital camera, I saw that he was right. Captured in a moment of good lighting, a not bad angle, the sunlight hits my face just right as if I was shot by Bruce Weber. There I was: a sunglass-wearing, non-smiling, Huge Lips, Skinny Hips model. Who knew that an ordinary woman could become a model with a little lip gloss? Purple Lab NYC, that's who!

Here is my Kiss & Tell contest entry for RED SOLE, please click to vote.

Brickfish Social Media: Bold Bright & Bodacious

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Thursday
Aug132009

The Kiss & Tell contest

My recent obsession with Huge Lips, Skinny Hips came to an explosive rapture of joy when I learned about the "Kiss & Tell Your 'Huge Lips, Skinny Hips' I.D." contest. Brickfish and Purple Lab NYC teamed up to create a contest that got me thinking about the variety of ways women have to empower themselves.

The contest rules: Each entrant reads about the inspiration behind the colors of the Huge Lips, Skinny Hips lip gloss (lip plumper infused with Hoodia) and then select a color that they identify with. Upload a fabulous photo of themselves and describe why the entrant identifies with the color they chose. Decorate the photo/entry with colors, text and symbols provided by Brickfish and click submit. It's so easy to enter--if you haven't already, you should do it now!

The "Kiss and Tell Your Huge Lips, Skinny Hips I.D." contest winner & a friend will be flown to New York City to share first hand the locations and people who embody the philosophy behind the Purple Lab NYC collection. They will have the true Purple Lab NYC adventure. Creatrix Karen Robinovitz is a hip, modern fashionista who named the Huge Lips, Skinny Hips after her passions, philosophies and inspirations. The Grand Prize is the chance to explore locations and enjoy experiences that embody the light behind the shimmery glosses.

Huge Lips, Skinny Hips shade names and influences:

  • Lychee Martini--sweet and sexy, this shade is named for one of Karen's favorite fruits. I like this coral color because it reminds me of a tropical island getaway. I find it hard to say Lychee Martini without smiling.
  • Red Sole-- named after the infamous colored sole of Christian Louboutin shoes. This is the perfect shade of knock 'em dead red, the color deepens when you layer it on, your lips become bolder, brighter and boosting with confidence.
  • Love Your Thighs-- this "not too pink" pink hue is named for Karen's philospohy that all women should love their bodies and appreciate who they are.
  • Kitty Poledancer--the pretty nude shade inspired by S-Factor, the empowering exercise for women only (yes, there is a stripper pole involved) and the nickname Karen's 'gay husband' gave her. You won't feel nude even if you're naked wearing Kitty Poledancer.
  • No Panty Lines-- the sheer lip plumper will enhance any shade of lip color, or wear it alone for the pure joy of shiny satiny natural lips.
  • Worship Kate--an homage to icon and inspiration of Kate Moss. This shade is a great berry shimmer and has the ability to blend with anything. Just like Kate's style, it can mix and match as easily as it can stand alone.
Travel to and from New York City is included (thanks to CheapOAir), a stay at the hip Smyth hotel in Tribeca, drinking Lychee Martinis at the Smyth hotel bar, shopping trips to TopShop (Kate Moss' line is sold there) and Christian Louboutin, a tribute to the shades Worship Kate and Red Sole, as well as the Wonder Women portion of the Grand Prize: the power of an S Factor class and a burlesque lesson from the incredible Veronica Varlow to feel like a Kitty Poledancer and Love Your Thighs for real! There's more surprises as well... Here's hoping that I win or if you win you take me along as your friend!

The rules are simple enough, but how would I be able to convey my love of the amazing product while combining elements of my personality and creativity--and still make it "Viral-able", let alone chose a single shade out of the six to identify with. Now the challenge began to create a winning entry.

Coming soon, producing the Kiss & Tell contest entries for all 6 shades!