Most of the time, I use this blog to share my passion for Lupus and Lupus Awareness but today I am sharing my passion for fashion, style and all things chic. I am excited to announce that I am going to speak at the #Fashion140 Conference on May 4th, in New York City at Alice Tully Hall. I will be talking about creating brand ambassadors' connections. A "brand ambassador" is someone who represents a product and/or concept in a positive way and promotes it to the public.
Someone who intentionally promotes a brand or product with genuine passion makes the best type of brand ambassador. Unintentionally, I became a "brand ambassador" for a cosmetics line, Purple Lab NYC (http://purplelabnyc.com/ and @PurpleLabNYC). It was a natural progression to go from consumer to fan to brand ambassador. I literally fell in love with their lip gloss and when new products were introduced I had to try them, since the lip gloss was soooo good. As each new product was introduced, my passion for Purple Lab grew. One thing led to another and before I knew it, I was helping Karen Robinovitz, the brand's creator. to think of a name for a new makeup primer being made with pearl dust that she was about to launch. Karen asked me to help her brainstorm potentialnames for the primer and the next thing I knew , Karen told me she was going to use the name I suggested. Thus, "Pearlesque Show" was born. This story, and other adventures in my journey to becoming a brand ambassador, will be a part of my presentation at Fashion 140.
Don't miss the Fashion 140! http://fashion140.com/ Everyone loves a discount and if you register for Fashion 140 using the promo code: lalupuslady you will save 20% off of your conference registration! I'm looking forward to seeing you there!